Privacy Policy

Effective Date: 1st November 2024

Welcome to Guitar Clarity, a brand operated by BAS Music Limited of Hamilton, New Zealand ("we," "us," or "our"). This Privacy Policy explains how we collect, use, and protect your personal information when you access or use our website and services.

1. Information We Collect

We may collect information directly from you, automatically through your use of our services, and from third-party sources as needed to provide our services effectively.

a. Personal Identification Information

This includes information such as your name, email address, postal address, phone number, and payment information (payment gateway tokens, not credit card details) when you register, place an order, or interact with us.

b. Non-Personal Identification Information

We may collect non-personal data, such as browser type, IP address, device information, and interaction data on our website to improve functionality and user experience.

2. How We Use Your Information

We may use your information to:

• Improve customer service and personalise user experience.
• Process transactions and manage subscriptions.
• Send relevant updates, promotional materials, and service-related communications.
• Comply with legal obligations and prevent fraud.

3. Legal Basis for Processing Personal Data

For users in the EU, our legal basis for processing personal data includes:

• Consent – when you provide explicit consent for specific purposes.
• Contractual necessity – to provide the services you requested.
• Legal obligations – to comply with regulatory requirements.

4. Data Sharing and Disclosure

We may share your data with:

• Service providers to perform functions on our behalf (e.g., payment processors).
• Authorities if required by law or to protect our legal rights.

5. International Data Transfers

Your data may be transferred to and processed in countries outside of your own. We ensure adequate safeguards for international transfers in compliance with GDPR and other applicable regulations.

6. Your Rights Under GDPR

If you are in the EU, you have rights including:

• The right to access – Request a copy of your data.
• The right to rectification – Correct inaccurate data.
• The right to erasure – Request deletion of your data.
• The right to restrict processing – Limit how we use your data.
• The right to data portability – Receive your data in a structured format.
• The right to object – Object to data processing in certain situations.

To exercise your rights, please contact us at [email protected].

7. Data Security

We implement security measures to protect your data from unauthorised access, disclosure, or alteration. However, no internet transmission is entirely secure, so we cannot guarantee absolute security.

8. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy or as required by law.

9. Changes to this Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page, and continued use of our services constitutes acceptance of these updates.

10. Contact Us

If you have questions about this Privacy Policy, please contact us at [email protected].